Contextual advertising for advertisers and publishers.
Adversite is an easy way for website publishers to display relevant contextual ads on their website's pages and earn money. Because the ads can be matched to what your visitors are seeking you can have a way to monetize your content pages with unobtrusive advertisements.
It's also a way for advertisers to affordably get their website noticed on relevant pages all across the web which often results in a higher click rate. Also because the network visitors are already interested in what your site is about it can result in more sales and the opportunity to develop long term customers.